{"id":335,"date":"2022-01-15T06:25:10","date_gmt":"2022-01-15T06:25:10","guid":{"rendered":"https:\/\/blog.nayayinlari.com\/?p=335"},"modified":"2022-01-15T06:25:10","modified_gmt":"2022-01-15T06:25:10","slug":"yayincilikta-yaprak-dokumu-doviz-ve-kagit-krizi","status":"publish","type":"post","link":"https:\/\/blog.nayayinlari.com\/?p=335&lang=tr","title":{"rendered":"Yay\u0131nc\u0131l\u0131kta yaprak d\u00f6k\u00fcm\u00fc: D\u00f6viz ve ka\u011f\u0131t krizi"},"content":{"rendered":"
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Osman \u00c7akl\u0131\/ <\/strong>DUVAR –<\/strong> Yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fc, T\u00fcrkiye’nin i\u00e7erisinde bulundu\u011fu ekonomik kriz ve buna ba\u011fl\u0131 art\u0131\u015f\u0131 devam eden ham madde sorunundan muzdarip. K\u00fclt\u00fcrel birikimin ve k\u00fclt\u00fcr d\u00fcnyas\u0131n\u0131n ana \u00f6znelerini olu\u015fturan kitap yay\u0131nc\u0131lar\u0131, ya\u015fanan problemin tek ba\u015f\u0131na yay\u0131nc\u0131lara ait olmad\u0131\u011f\u0131n\u0131, okuyucuyu da ilgilendirdi\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

d\u00f6vize endeksli ka\u011f\u0131t krizi ya\u015fayan yay\u0131nc\u0131lar var olan koleksiyonlar\u0131 koruma refleksi g\u00f6steriyor. Mevcut ekonomik tabloda yeni kitaplar\u0131n programa al\u0131nmas\u0131 yay\u0131nc\u0131lar\u0131n g\u00fcndeminde yok. Aksine geri \u00e7ekilme motivasyonu hakim.<\/p>\n

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Yay\u0131nc\u0131lar\u0131n i\u00e7erisinde bulundu\u011fu sorunlara kar\u015f\u0131 harekete ge\u00e7en Yay\u0131nc\u0131lar Birli\u011fi, sorunlara ve \u00e7\u00f6z\u00fcmlere ili\u015fkin a\u00e7\u0131klamalar yaparak t\u00fcm \u00f6znelere \u00e7a\u011fr\u0131da bulunuyor. Yay\u0131nc\u0131 sorunlar\u0131n\u0131, gelecek \u00f6ng\u00f6r\u00fclerini, Yay\u0131nc\u0131lar Birli\u011fi Ba\u015fkan\u0131 Kenan Kocat\u00fcrk, sekt\u00f6r \u00f6zneleri Aras, Can \u00c7ocuk ve Do\u011fan Kitap gibi yay\u0131nc\u0131lar\u0131n y\u00f6neticileri anlat\u0131yor.<\/p>\n

\"\"
Kenan Kocat\u00fcrk<\/figcaption><\/figure>\n

‘KR\u0130Z, K\u00dcLT\u00dcREL EREZYONA NEDEN OLUYOR’<\/h2>\n

Covid-19 pandemisiyle k\u00fc\u00e7\u00fclen k\u00fcresel ekonomi, pek \u00e7ok alan\u0131 etkilerken bunlar\u0131n aras\u0131nda yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fc de pay\u0131n\u0131 ald\u0131. Yay\u0131nc\u0131l\u0131k, T\u00fcrkiye’de ka\u011f\u0131t fabrikalar\u0131n\u0131n kapat\u0131lmas\u0131yla d\u0131\u015fa ba\u011f\u0131ml\u0131 sekt\u00f6rler i\u00e7erisine dahil oldu. Pandeminin dayatt\u0131\u011f\u0131 genel ko\u015fullar, T\u00fcrkiye’nin \u00f6znel durumuyla birle\u015fince yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcnde kriz ba\u015f g\u00f6sterdi. K\u00fcresel sel\u00fcloz fiyatlar\u0131 artarken TL’nin d\u00f6viz kar\u015f\u0131s\u0131ndaki de\u011fer kayb\u0131 da kimi yay\u0131nc\u0131lar\u0131 kitap basmaktan al\u0131koyuyor.<\/p>\n

Yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn t\u00fcm payda\u015flar\u0131yla g\u00fc\u00e7l\u00fc bir k\u00fclt\u00fcr ekosistemi olu\u015fturdu\u011funu s\u00f6yleyen Kenan Kocat\u00fcrk, k\u00fclt\u00fcr\u00fcn gelecek ku\u015faklara aktar\u0131lmas\u0131nda yay\u0131nc\u0131l\u0131\u011f\u0131 kamu hizmeti olarak g\u00f6rd\u00fcklerini ifade ediyor. Kocat\u00fcrk, yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcnde evvelden beri var olan sorunlar\u0131n yan\u0131 s\u0131ra pandemiyle birlikte gelen ve ekonomik krizle katmerle\u015fen sorunlar\u0131n, k\u00fclt\u00fcrel erozyona neden olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

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TEKELLE\u015eME R\u0130SK\u0130: B\u0130Z BU F\u0130LM\u0130 G\u00d6RD\u00dcK<\/h2>\n

Birinci hamur beyaz ka\u011f\u0131tlara ge\u00e7en y\u0131ldan bu yana y\u00fczde y\u00fczden fazla zam yap\u0131ld\u0131. Buna neden olan\u0131n d\u00f6viz seyri oldu\u011funu anlat\u0131yor Kocat\u00fcrk: “Kitap ka\u011f\u0131d\u0131 olarak kulland\u0131\u011f\u0131m\u0131z ka\u011f\u0131tlar, ku\u015fe ka\u011f\u0131tlar hepsinde \u00e7ok fazla art\u0131\u015f oldu. 700 dolara al\u0131nan ku\u015fe ka\u011f\u0131tlar bin 400 dolar band\u0131na, 650 dolara ald\u0131\u011f\u0131m\u0131z birinci hamur ka\u011f\u0131t bin 400 dolara geldi. Art\u0131\u015f\u0131n yan\u0131 s\u0131ra piyasada ka\u011f\u0131t da bulunam\u0131yor. Vadeli \u00e7al\u0131\u015fan pek \u00e7ok arkada\u015f\u0131m\u0131zdan d\u00f6vizle istenen \u00f6deme, yay\u0131nlar\u0131n durdurulmas\u0131na, daralt\u0131lmas\u0131na neden oldu.”<\/p>\n

Ya\u015fanan krizle birlikte, online sat\u0131c\u0131lar\u0131n y\u0131k\u0131c\u0131 indirimler yapt\u0131\u011f\u0131na da de\u011finen Kocat\u00fcrk, gidi\u015fat i\u00e7erisinde tekelle\u015fme riskine dikkat \u00e7ekiyor: “Ba\u011f\u0131ms\u0131z kitabevleri, y\u0131k\u0131c\u0131 indirimler kar\u015f\u0131s\u0131nda ayakta kalam\u0131yor, kepenk indiriyor. Biz bu filmi daha \u00f6nce g\u00f6rd\u00fck. Kitabevleri, desteklenmeli ayakta kalmas\u0131 i\u00e7in te\u015fvik edilmeli. Kitap\u00e7\u0131s\u0131yla, okuruyla, yay\u0131nc\u0131s\u0131yla sekt\u00f6r kendi s\u00f6k\u00fc\u011f\u00fcn\u00fc dikmeye \u00e7al\u0131\u015f\u0131yor.”<\/p>\n

Kocat\u00fcrk, sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fc i\u00e7in kamuya seslenerek devletin yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcne te\u015fvik programlar\u0131yla destek \u00e7\u0131kmas\u0131n\u0131, d\u00f6vize ba\u011fl\u0131 olarak a\u015f\u0131r\u0131 y\u00fckselen ham madde ve telif maliyetleri i\u00e7in acil ek kaynak yarat\u0131lmas\u0131n\u0131 talep ettiklerini belirtiyor.<\/p>\n

\"\"
Rober Kopta\u015f<\/figcaption><\/figure>\n

‘YAYINCILIK \u0130\u00c7\u0130N ZOR B\u0130R D\u00d6NEM’<\/h2>\n

Aras Yay\u0131nc\u0131l\u0131k Genel Yay\u0131n Y\u00f6netmeni Rober Kopta\u015f, kitap bas\u0131m\u0131nda birden fazla parametre oldu\u011funa de\u011finiyor: “Yay\u0131nc\u0131lar i\u00e7in \u00fcretim yapan emek\u00e7iler, edit\u00f6rler, yazarlar, \u00e7evirmenler, cilt\u00e7iler… D\u00f6vize endeksli artan ka\u011f\u0131t fiyatlar\u0131 hepimizi etkiliyor. K\u00fc\u00e7\u00fck yay\u0131nevleri kitap basam\u0131yor, telif \u00f6demekte, maa\u015f \u00f6demekte zorluklar ya\u015f\u0131yor. Yay\u0131nc\u0131l\u0131k i\u00e7in zor bir zaman i\u00e7erisindeyiz.”<\/p>\n

“Birka\u00e7 hafta \u00f6nce kitap bas\u0131m\u0131 i\u00e7in matbaadan 16 bin TL fiyat ald\u0131k. Kitap \u00fczerine \u00e7al\u0131\u015ft\u0131k, bir hafta sonras\u0131nda kitab\u0131 matbaaya g\u00f6nderdik. Bu sefer ald\u0131\u011f\u0131m\u0131z fiyat 21 bin TL oldu. Biz bu fark\u0131 fiyatlara yans\u0131tam\u0131yoruz” diyerek kitab\u0131 basarken dahi maliyetlerin artt\u0131\u011f\u0131n\u0131 belirten Kopta\u015f, verdi\u011fi \u00f6rne\u011fin yaln\u0131zca bir kalemde oldu\u011funu s\u00f6yl\u00fcyor. Yay\u0131nc\u0131lar i\u00e7in \u00e7al\u0131\u015fan maa\u015f\u0131, nakliye ve kira gibi girdiler de di\u011fer maddi y\u00fck kalemlerini olu\u015fturuyor.<\/p>\n

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Var olan tablonun \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te kendilerini i\u015ften \u00e7\u0131karma gibi sonu\u00e7lara g\u00f6t\u00fcrmeyece\u011fini belirten Kopta\u015f, bunu \u015f\u00f6yle a\u00e7\u0131kl\u0131yor: “Biz dayan\u0131\u015fmayla ayakta duran, misyon ve k\u00fclt\u00fcr yay\u0131nc\u0131l\u0131\u011f\u0131 yapan bir yay\u0131neviyiz. Bizim gibi yay\u0131nevleri programlar\u0131 g\u00f6zden ge\u00e7irip, sat\u0131\u015f \u015fans\u0131 daha az olan kitaplar\u0131 basmamaya ba\u015flayacak. Bu bizim i\u00e7in bir zorunluluk.”<\/p>\n

Yay\u0131nc\u0131lar\u0131n ortak kan\u0131s\u0131, gidi\u015fat\u0131n k\u00fclt\u00fcrel fakirle\u015fme getirece\u011fi y\u00f6n\u00fcnde. 2022 planlamas\u0131 yap\u0131l\u0131rken sorunlar g\u00f6z \u00f6n\u00fcne al\u0131narak, bas\u0131lmas\u0131 planlanan ama ekonomik nedenlerle bas\u0131lamayan pek \u00e7ok kitap oldu\u011fu belirtiliyor.<\/p>\n

\"\"
Cem Erciyes<\/figcaption><\/figure>\n

‘K\u0130MSE \u00d6N\u00dcN\u00dc G\u00d6REM\u0130YOR’<\/h2>\n

Do\u011fan Kitap Yay\u0131n Direkt\u00f6r\u00fc Cem Erciyes de Rober Kopta\u015f’\u0131n anlatt\u0131\u011f\u0131 sorunlara paralel s\u00fcre\u00e7lerden ge\u00e7tiklerini ifade ediyor. “Yay\u0131nc\u0131lar ka\u011f\u0131t bulam\u0131yor, sat\u0131n alam\u0131yor, sat\u0131n alsalar bile \u00e7ok y\u00fcksek fiyattan alabiliyor” diyen Erciyes, herkesin kendi \u00f6l\u00e7\u00fctlerinde frene basmak zorunda kald\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. T\u00fcrkiye ekonomisinin uzun s\u00fcreli planlar yapmaya elveri\u015fli olmad\u0131\u011f\u0131n\u0131 s\u00f6zlerine ekleyen Erciyes, “Kimse \u00f6n\u00fcn\u00fc g\u00f6remiyor” diyor. Belirsizli\u011fin yay\u0131nc\u0131lar a\u00e7\u0131s\u0131ndan \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te getirece\u011fi sorunlar\u0131 da anlatan Erciyes \u015f\u00f6yle konu\u015fuyor: “Kitap, bizler i\u00e7in yeni d\u00fc\u015f\u00fcnceler, yeni ara\u015ft\u0131rmalar, yeni hayaller demek. Kitap dedi\u011fimiz i\u00e7in \u015fey k\u00fclt\u00fcrel zenginli\u011fin temel malzemesi olarak g\u00f6r\u00fcl\u00fcr. Bunlar engellenince, k\u00fclt\u00fcrel fakirle\u015fme ve erozyon ya\u015famak ka\u00e7\u0131n\u0131lmaz olur.”<\/p>\n

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Mehmet Erkurt<\/figcaption><\/figure>\n

BASKI KAL\u0130TES\u0130 MECBUREN D\u00dc\u015e\u00dcYOR<\/h2>\n

Yay\u0131nc\u0131l\u0131k alan\u0131nda kitap basman\u0131n daha maliyetli oldu\u011fu alanlardan bir tanesi de \u00e7ocuk kitaplar\u0131. Can \u00c7ocuk Yay\u0131n Y\u00f6netmeni Yard\u0131mc\u0131s\u0131 Mehmet Erkurt, \u00e7ocuk kitaplar\u0131nda nitelik ve niceli\u011fi bir kenara koyarak, \u00e7ocuk kitab\u0131 basman\u0131n di\u011fer kitaplara g\u00f6re daha maliyetli oldu\u011funu anlat\u0131yor: “\u00c7\u00fcnk\u00fc \u00e7ocuk kitab\u0131nda \u00e7ocuklar\u0131n okuma eylemine al\u0131\u015ft\u0131r\u0131lmas\u0131 i\u00e7in i\u00e7eri\u011fin \u00e7ekici olmas\u0131n\u0131 renkli bask\u0131lar sa\u011fl\u0131yor.”<\/p>\n

Resimli \u00e7ocuk kitaplar\u0131nda ku\u015fe ve birinci hamur ka\u011f\u0131t kullan\u0131l\u0131yor. Bu iki ka\u011f\u0131da ise y\u00fczde y\u00fczden fazla zam geldi. Ka\u011f\u0131tlara gelen zamm\u0131n yan\u0131 s\u0131ra ham maddeyi bulamad\u0131klar\u0131n\u0131 da anlatan Erkurt, di\u011fer yay\u0131nc\u0131lar gibi planlama yapmakta zorland\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor: “En b\u00fcy\u00fck sorunlardan biri okul \u00f6ncesi projelerin ertelenmesi.”<\/p>\n

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Di\u011fer yay\u0131nc\u0131larla ortak sorunlara de\u011finen Erkurt, yeni kitap basma konusunda da temkinli davrand\u0131klar\u0131n\u0131, a\u011f\u0131rl\u0131kl\u0131 olarak var olan serileri basmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirtiyor. Resimli kitaplar\u0131n \u00f6n planda oldu\u011fu kitaplar\u0131 mat ku\u015feye bast\u0131klar\u0131n\u0131 ancak bu y\u0131l maliyete g\u00f6re en iyi ihtimalle birinci hamura basabileceklerini ifade ediyor Erkurt. \u00c7ocuk kitaplar\u0131n\u0131n bu krizlerden daha sa\u011flam \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ekleyen Erkurt, bunun da \u00e7ocuklar\u0131 \u00f6nceleyen refleksten ileri geldi\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

Gazete Duvar’dan al\u0131nm\u0131\u015ft\u0131r<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Osman \u00c7akl\u0131\/ DUVAR – Yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fc, T\u00fcrkiye’nin i\u00e7erisinde bulundu\u011fu ekonomik kriz ve buna ba\u011fl\u0131 art\u0131\u015f\u0131 devam eden ham madde sorunundan muzdarip. K\u00fclt\u00fcrel birikimin ve k\u00fclt\u00fcr d\u00fcnyas\u0131n\u0131n ana \u00f6znelerini olu\u015fturan kitap yay\u0131nc\u0131lar\u0131, ya\u015fanan problemin tek ba\u015f\u0131na yay\u0131nc\u0131lara ait olmad\u0131\u011f\u0131n\u0131, okuyucuyu da ilgilendirdi\u011fini d\u00fc\u015f\u00fcn\u00fcyor. d\u00f6vize endeksli ka\u011f\u0131t krizi ya\u015fayan yay\u0131nc\u0131lar var olan koleksiyonlar\u0131 koruma refleksi g\u00f6steriyor. Mevcut<\/p>\n","protected":false},"author":2,"featured_media":336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[496,494,492,498,490],"class_list":["post-335","post","type-post","status-publish","format-standard","has-post-thumbnail","category-roportaj","tag-gaze","tag-kagit-krizi","tag-kriz","tag-na-yayinlarite-duvar","tag-yayincilik"],"_links":{"self":[{"href":"https:\/\/blog.nayayinlari.com\/index.php?rest_route=\/wp\/v2\/posts\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nayayinlari.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nayayinlari.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nayayinlari.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nayayinlari.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=335"}],"version-history":[{"count":1,"href":"https:\/\/blog.nayayinlari.com\/index.php?rest_route=\/wp\/v2\/posts\/335\/revisions"}],"predecessor-version":[{"id":337,"href":"https:\/\/blog.nayayinlari.com\/index.php?rest_route=\/wp\/v2\/posts\/335\/revisions\/337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nayayinlari.com\/index.php?rest_route=\/wp\/v2\/media\/336"}],"wp:attachment":[{"href":"https:\/\/blog.nayayinlari.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nayayinlari.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nayayinlari.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}